By Ka Heng 'Ken' Lok
•
May 27, 2025
We’ve had the pleasure of working with Noah Yamasaki Fish—a driven intern whose creative approach and strategic mindset significantly enhanced our marketing initiatives at Makana Partners. A junior at Connecticut College studying Economics and International Relations, Noah brought not only his academic insights but also a unique cultural perspective, leveraging his native Japanese language skills to strengthen our communication and outreach efforts Read on to discover more about Noah’s journey with us—his contributions, the challenges he overcame, and the lessons he learned along the way. We are excited to share his story and look forward to seeing where his promising career takes him next! Please introduce yourself, including your academic background and future plans. Additionally, what motivated you to choose Makana Partners for your internship? Hi, my name is Noah Yamasaki Fish. I am currently a junior studying Economics and International Relations at Connecticut College. At college I am a member of the men’s varsity squash team and the presidents of the East Asian Studies Student Advisory Board and Club Baseball team. I was motivated to choose Makana Partners for my internship because I was looking for a job where I can utilize my native Japanese language skills as well as communication skills. Executive search seemed like a profession where communication was extremely important, and as Makana Partners is based in Yokohama, my Japanese language and culture skills could be utilized. Could you describe your role and responsibilities at Makana Partners? How did you apply your academic knowledge to the tasks you were assigned? My main role and responsibility was marketing. My goal was to increase engagement on all of our social media platforms. I used knowledge that I had learned from previous experiences managing social media accounts for many of my activities at school, such as managing the East Asian studies and club baseball social media accounts. What did you enjoy most about managing our social media platforms (X, Instagram, Facebook), and why? I enjoyed seeing our engagement on our social media grow. Compared to when I first started, the amount of engagement on our social media platforms as a whole has grown significantly. Being able to quantitatively see the strategy that was being implemented was very rewarding. Which social media strategy or campaign did you feel had the biggest impact, and what made it successful? I believe that the change in the job post templates had the biggest impact on our social media. The weekly job posts are highly relevant to many people viewing the Makana Partners` linkedin page, so making sure that they had a clean look was very important. How did you go about creating growth plans for our marketing efforts, and what challenges did you face? The main way that I created growth plans for marketing efforts is by doing research on what other relevant firms are doing. Based on my research, an important part of growing a social media page is consistent uploads. This was hugely successful for our Linkedin page. However, for our social media pages that are less developed (Instagram, Facebook, X) different strategies had to be implemented. I noticed that the more that I engaged with other firms using those social media platforms the more traction that I received back through them. In your view, what could be improved in our social media strategy to boost engagement and growth? In my opinion, I believe that creating a social media that is more personable would create more engagement. For example, many of our current posts are job posts and other very industry specific postings. Recently, we uploaded Instagram reels and Youtube shorts from the Makana Podcasts. Some of these posts took off fairly quickly, and I believe that it is partially because it was a change in the normal content that is uploaded and has much more dialogue and human interaction within it. I believe that there is a lot of potential growth that can be made by continuing to make this type of content. How did working on podcast editing complement your social media work and overall understanding of our brand? Working on podcast editing complemented my social media work. I was able to work on my video editing skills and research how other people were creating their podcasts. It seems as though many people are starting to hop on the trend of creating podcasts and being able to do research on that definitely helped me with ideas for social media. Listening to some of the podcasts also helped me understand how industry leaders think and act. Can you share an example of a research project you supported and what insights it provided for our marketing? An example of a research project that I supported was the publishing of the second edition of Makana 2.0! Prior to publishing, I did research on how we will build traction and hype around the magazine. After publishing, I analyzed many of the analytics on our social media platforms to see how it performed. This provided me with a lot of insight for future marketing projects and where I should focus my efforts. Looking back at your overall experience, what advice would you offer to future interns handling social media and marketing projects? Looking back at my experience, one piece of advice I would give to future interns handling social media and marketing projects is to track metrics meticulously. When I first started, I was still learning how to use all the functions of a business’s social media platforms. Of course, there is a learning curve, but I am now able to use the majority of these functionalities. If I had been able to utilize more of the available tools earlier, I believe it might have changed the way I approached certain marketing projects. I definitely learned a lot from having this hands-on experience and looking forward to using the skills I gained in the future.