When Freya Cullen joined Makana Partners for her internship, she brought curiosity, strong analytical skills, and a real enthusiasm for learning. With experience from Deloitte, St James’s Place, and GAIN UK, Freya was eager to explore how executive search connects people, data, and strategy.
During her time with us, Freya supported research, marketing, and candidate-sourcing projects, quickly adapting to new tools and even exploring how AI can make recruitment more efficient. Her focus, creativity, and professionalism stood out as she took on each challenge with confidence.
What is one thing you learned about the executive search industry that surprised you?
One thing I learned is that high-level roles for clients often come with many detailed and specific requirements. I was also surprised by the differences between the Japanese and UK markets, particularly how the recruitment processes and expectations vary across regions.
Can you describe a time when you helped with sourcing candidates? What tools did you find most effective?
During my time supporting recruitment for senior-level roles across different sectors, including finance, I helped source and identify high-caliber candidates that met each client’s specific requirements. I utilized a refined Google search tool that allowed me to explore detailed professional profiles across the industry, helping me pinpoint individuals with the right experience and making the sourcing process both efficient and targeted.
What did you enjoy most about creating or managing content?
What I enjoyed most was exploring different AI tools to improve both content creation and scheduling. I found it rewarding to research new technologies, present my findings to Yan Sen and the team, and apply those insights in our marketing strategy. An example was when I used a digital platform to create engaging videos showcasing our recent company event, then developed a structured marketing plan which I presented to the Horton International team.
How did working with consultants and mentors help you grow professionally?
Everyone was incredibly supportive and welcoming, which gave me the confidence to share my ideas freely, even as an intern. What surprised me most was how collaborative the environment was—when anyone needed help, the whole team stepped in to brainstorm and find solutions. I also learned from consultants across different industries about what each sector values.
Looking back, which part of your internship helped you grow the most?
The part that helped me grow the most was learning how AI can support and enhance many aspects of business operations, from marketing to recruitment. By managing social media platforms and conducting research, I developed valuable skills in both marketing and recruitment, and gained a well-rounded understanding of how technology and strategic planning combine to drive business growth.
