Marketing Manager

Introduction An international asset management firm is seeking a Marketing Manager to join its Japan Marketing team in Tokyo. This role offers the opportunity to contribute to business growth by developing high-quality marketing content, strengthening client engagement, and maximizing the impact of global marketing initiatives in the Japanese market.

About the Role As a key member of the Marketing team, you will lead the planning, development, management, and optimization of marketing content across Retail, Wholesale, and Institutional business channels. Working closely with local business teams and global marketing colleagues, you will adapt international content for Japanese audiences and develop effective content strategies aligned with client needs and business priorities.

The role also involves quality control, compliance support, marketing operations, and cross-functional project management to ensure that marketing activities are delivered efficiently and in accordance with internal policies and regulatory requirements.

Responsibilities ◉Plan, develop, edit, and optimize a wide range of marketing content, including presentations, thought leadership articles, website content, client communications, and sales support materials. ◉Work with business stakeholders to identify content themes that reflect client needs and business objectives. ◉Ensure high-quality content and consistent application of corporate brand guidelines. ◉Localize and adapt globally developed content for the Japanese market, taking into account local client needs, market conditions, and regulatory requirements. ◉Develop strategies to maximize the use and impact of global content across different client segments. ◉Collaborate with regional and global marketing teams to share best practices and identify opportunities to improve content effectiveness. ◉Review marketing materials, translations, videos, and other deliverables to maintain quality and support compliance with internal policies and applicable regulations. ◉Coordinate with Compliance and other stakeholders throughout marketing review and approval processes. ◉Support marketing operations, including vendor management, procurement, budget administration, invoice processing, and record keeping. ◉Manage campaign workflows, internal approvals, and multiple projects simultaneously, ensuring high-quality delivery within agreed timelines. ◉Build effective working relationships with Sales, Investments, Product Development, Compliance, and global colleagues. ◉Contribute to local, regional, and global marketing initiatives and projects that enhance marketing capabilities and business performance.

Requirements

Experience and Qualifications ◉At least three years of experience in content marketing, content development, marketing communications, or a related field. ◉Experience in asset management, investment management, financial services, or a related industry. ◉Excellent writing, editing, and proofreading skills. ◉Ability to translate complex financial and investment concepts into clear, engaging, and client-friendly content. ◉Strong communication, project management, and stakeholder management skills. ◉Proficiency in Microsoft Office, particularly PowerPoint, Word, and Excel. ◉Business-level Japanese and English, with strong written and verbal communication skills in both languages.

Preferred Qualifications ◉Experience adapting and leveraging global content for local markets. ◉Knowledge of Wholesale and/or Institutional distribution channels. ◉Understanding of investment funds, pension-related products, and capital markets. ◉Experience using video creation and editing tools.

Personal Attributes ◉Passion for creating high-quality content and effective marketing communications. ◉Strong interest in asset management, investing, and financial markets. ◉Intellectual curiosity and a commitment to continuous learning. ◉A strategic mindset combined with a hands-on approach and strong execution skills. ◉Collaborative, proactive, and results-oriented, with the ability to manage multiple priorities. ◉Comfortable working in a fast-paced, collaborative, and international environment.

Why Apply? ◉International exposure: Collaborate with global marketing teams and contribute to international initiatives. ◉Broad business impact: Support client engagement and business growth across Retail, Wholesale, and Institutional channels. ◉Strategic and creative work: Combine content development, marketing strategy, and the effective use of global resources. ◉Cross-functional collaboration: Work closely with Sales, Investments, Product Development, Compliance, and other key stakeholders. ◉Professional development: Expand your expertise in financial services marketing, content strategy, and global project management.