Business Unit Director / General Manager, Japan

General management · Director · Updated October 2026

Job description template from Makana Partners. For a regional business-line leader opening a Japan BU head seat below the country CEO.

Also titled
BU Director Japan, General Manager (product line), Division Head, 事業部長, Head of (business) Japan
Reports to
Regional or global business-unit leader, with a dotted line to the Japan Managing Director. Sometimes reversed.
Scope
Contribution-margin or full P&L for one business line, 10 to 60 staff across sales, marketing, clinical or technical support, and distributor management.
Pay band, Tokyo
¥15M to ¥22M base plus 20 to 30 percent bonus.
Source
Makana Partners searches, 2024 to 2026

Why this seat is different in Japan

The Japan entity is the legal employer, so the Japan Managing Director has formal authority over this person whatever the org chart says. If the solid line goes to a regional BU head in Singapore or India, say in the JD who writes the evaluation, who approves headcount, and who settles a disagreement. Japanese candidates have usually lived through a badly drawn matrix and will probe this.

"P&L responsibility" needs a definition. Many Japanese BU leaders have run a market P&L (revenue and marketing spend) without owning cost of goods, headcount or contribution margin. In one medtech search, every candidate the client had already seen fell short on exactly this point. Say which P&L you mean.

In regulated and technical industries, the channel is the job. Most sales in medical devices, industrial equipment and scientific instruments run through distributors (代理店, 特約店), and key-opinion-leader relationships (KOL) at university hospitals and academic societies (学会) decide adoption. A BU head who cannot manage distributors and KOLs in Japanese will not move the numbers.

Purpose of the role

Own the strategy, numbers and organisation for the business line in Japan. Deliver profitable growth, launch new products successfully in the Japanese market, and build a commercial team that can run without the regional office.

Key responsibilities

Business management

  • Build and deliver the annual operating plan, budget and forecast for the business line in Japan.
  • Own the agreed P&L: revenue, contribution margin and headcount at minimum.
  • Direct sales and marketing as one commercial engine, with clear segmentation and pricing discipline.

Product and market development

  • Lead Japan launch planning for new products with global and regional teams, including regulatory timing, reimbursement where relevant, and distributor readiness.
  • Build and maintain KOL and customer relationships that give the business early insight and credibility.
  • Feed Japan requirements into global product development.

Channel and partners

  • Manage distributor and partner agreements, performance and conflict, with the authority to change the channel model where the numbers justify it.

Organisation

  • Hire, develop and retain the commercial team. Build a successor for the seat.
  • Run performance management inside Japanese labour-law constraints, with HR as a partner.

Compliance

  • Uphold industry codes (for medical devices, pharma and finance, the relevant transparency and promotion rules) and group policy.

Candidate profile

Must have

  • Eight or more years in the industry with both sales and marketing leadership, not only one of the two.
  • Demonstrable P&L ownership of the type you define, in a foreign-capital company in Japan.
  • Experience managing a team of ten or more, including hiring and exiting people.
  • Distributor and KOL management where the industry requires it.

Preferred

  • A product launch in Japan from pre-approval to commercial success.
  • Experience reporting into a regional leader outside Japan.
  • Exposure to M&A, carve-out or integration if the business is mid-change.

Language

  • Japanese at native level for customers, distributors and the team.
  • English at business level: regional business reviews, written reporting and launch planning run in English.

Decide before you post

  • Solid line and dotted line, and who holds evaluation, headcount and budget authority.
  • The P&L definition, in one sentence.
  • Whether the role sits on the Japan management committee.
  • Team size and whether the first task is to build, fix or maintain.
  • Whether the business line faces a carve-out, integration or reorganisation. Candidates find out anyway; better they hear it from you.

How hard is this hire

Moderate to hard. The pool of bilingual leaders who have run sales and marketing together and owned a real P&L in your industry is small, and the strongest are usually being promoted internally. Expect three to five months. The common failure is a marketing leader with no team-management record or a sales leader with no P&L record, promoted into a seat that needs both.

Interview questions that separate candidates

  • Define the P&L you owned. What sat above the line you controlled and what sat below it?
  • Tell me about a distributor you had to replace or restructure. How did you do it and what did it cost?
  • Describe a Japan launch. What did you change from the global plan, and why?
  • How did you handle a situation where your regional leader and the Japan MD wanted different things?
  • Who on your current team is ready for your job?

Before you post in Japan

Before you post a job advert in Japan

Recruitment advertising falls under the Employment Security Act (職業安定法). The advert, or the first written offer, must state the job content, contract period, probation period, place of work, working hours, breaks, holidays and overtime, pay, social and labour insurance enrolment, the employer's name, whether the person would be a dispatched worker, and passive-smoking measures at the workplace. Since April 2024 the possible scope of changes to duties and place of work, and any cap on fixed-term renewals, must also be stated. The ministry updates the list; check it with your labour consultant.

What not to put in a Japan job description

No age range or age ceiling: unlawful in recruitment with narrow exceptions. No gender, nationality or "Japanese national" requirement; specify the language level instead. Do not require a photograph at application; it is customary on a 履歴書 but unnecessary for a senior hire and discouraged in fair-hiring guidance. Replace "native Japanese" with "Japanese at native or JLPT N1 level" and say what the English is for. Do not list "must be able to work overtime" as a requirement.

About the pay bands

Pay bands on these pages are indicative base salaries in Tokyo from Makana Partners' own searches in the stated period, cross-checked against Hardest Market pay data. They describe what foreign-capital employers have offered for comparable seats, not a market survey.

This template is general guidance for employers hiring in Japan and is not legal advice. Check statutory requirements with your labour consultant (社会保険労務士) or counsel before publishing a job advert.

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